Turning ordinary moments into extraordinary memories.

Juniors Creative collaborated closely with Understory Bespoke Fragrances to craft a compelling and cohesive brand identity for their entry into the consumer market. Our goal was to translate the vision of founders Jacob and Rileigh Russell into a brand that embodies the essence of nature, warmth, and hospitality.

Drawing inspiration from the tranquility and richness of the natural world, we developed an identity that not only captures the sensory experience of their bespoke candles but also connects deeply with their audience. Through carefully curated design elements and messaging, we helped bring Understory to life, positioning it as a brand that inspires and ignites the imagination.

Every aspect of the brand, from its visual language to its emotive copy, was designed to reflect Understory's commitment to intentionality, creativity, and unmatched quality. Each fragrance is crafted to evoke a sense of warmth and welcome, setting the stage for unforgettable moments and turning everyday experiences into cherished memories.

With taglines like "Come home to the inviting embrace of Understory candles, where every scent invites you to linger a little longer," and "Make memories that last – turning ordinary moments into extraordinary memories," we ensured that the brand speaks directly to its audience's desire for comfort, nostalgia, and genuine connection.

Through this partnership, Juniors Creative has successfully established Understory as a brand that not only offers premium fragrances but also creates a space for customers to slow down, breathe deeply, and enjoy life's simple pleasures.