Bridging Old World tradition with modern craftsmanship

Eckhart Beer Co., a Brooklyn-based brewery specializing in lagers, approached Juniors Creative with a vision: to create a brand that honored the tradition of European brewing while standing out in New York’s crowded craft beer scene. Their focus was on lagers brewed and poured in the traditional style, and they needed an identity that captured both the authenticity of Old World craftsmanship and the modern energy of their Brooklyn roots.

Through in-depth research, we explored the origins of the name "Eckhart," drawing inspiration from Meister Eckhart, a German priest, and the rich architectural history of European churches and breweries. This historical foundation influenced the design aesthetic, blending classic European motifs with modern, functional elements that reflect the vibrant New York beer culture.

Our work encompassed the full brand identity, including a distinctive logo, supporting brand visuals, and a striking beer packaging system. The design balances heritage with contemporary appeal, ensuring Eckhart Beer Co. not only resonates with beer enthusiasts but also makes a bold impression in the marketplace.

Beyond digital and print applications, this identity is designed to extend into the physical world, shaping the atmosphere of Eckhart’s taproom. The result is a cohesive and immersive brand experience that celebrates tradition while embracing the future of craft brewing.