A bold & prestigious brand identity elevating cannabis competitions and consumer engagement.

Best in Grass (BiG) set out to revolutionize cannabis competitions, offering everyday consumers a voice in determining the industry’s top products while giving brands invaluable feedback. With a team rooted in over a decade of cannabis competition expertise, BiG sought a brand identity that captured both the excitement of discovery and the prestige of winning. They needed a design system that felt inviting and inclusive to consumers while exuding credibility and recognition for businesses.

Juniors Creative brought this vision to life by developing a full-scale brand identity, including a bold, recognizable logo and adaptable iconography that reflect the spirit of exploration and excellence. We extended this identity into custom product packaging, ensuring that the judging kits were not only functional but also visually striking and cohesive. Additionally, we created a suite of illustrations that added personality and energy to the brand, making it stand out in a competitive market.

As the brand grew, Best in Grass expanded into live events, and we helped translate their identity into prestigious award designs—trophies that serve as a tangible representation of their brand ethos. With a strong visual foundation, Best in Grass has successfully built a passionate community, grown its social media presence, and established itself as a premier name in cannabis competitions.